Oral care. Redistributed.

Rinse.
All of it
goes to
mental
health.

Buckshot is a mouthwash company with zero profit extraction. Every dollar of revenue goes to community and individual mental health initiatives. No executives. No dividends. No VC.

BUCKSHOT ALL REVENUE TO
MENTAL HEALTH
100% of revenue donated
0 dollars to founders
"The oral care industry generates $7B+ annually in the US alone. Not one dollar of it funds mental health. Until now."
The gap we exist to close
■

Radical Transparency

Every donation published. Every dollar tracked. Monthly public receipts, not annual press releases.

■

Real Product

Clinically formulated. Actually works. We believe people deserve great oral care AND a clear conscience.

■

Grassroots Partners

Working with NAMI-affiliated community programs and direct-support organizations. Not big national logos for show.

The Model

How the money moves

You buy Buckshot

At market price. Better product than the legacy brands. No charity premium.

Production costs covered

Ingredients, manufacturing, packaging. That's it. No margins, no overhead.

100% to mental health

Every remaining dollar. Distributed to community mental health programs. Monthly.

Why We Exist

Big brands use your hygiene routine to fund executive bonuses. Buckshot uses yours to fund mental health.

We're not here to guilt-trip you. We're here because mental health is underfunded, misunderstood, and still carries a stigma that keeps people from getting help. A $7B industry pretends it doesn't exist. We built the company we wanted to see.

This isn't a charity with a product. It's a product company with a conscience. Every bottle of Buckshot you buy funds therapy sessions, crisis lines, peer support programs, and community mental health access.

100% of every dollar, always

Your morning routine
can fund someone's
recovery.

Not someday. Not eventually. Every single bottle.

Buckshot pledges 100% of net revenue to mental health programs in the United States.
Pre-orders opening soon

Be first in line —
mouthwash that gives 100%.

Join the waitlist. No spam. No noise. Just the moment we launch —
and what every bottle means for someone who needs it.

100% nonprofit. 100% of revenue to mental health. Zero founders.

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Founder notes: why a mouthwash company gives everything away

It is easy to read the pledge and assume it is a marketing line. It is not. The donation covenant is in the operating agreement; the founder salary is set to $0 in the same document; there are no investors and there is no exit event.

When people ask why, the honest answer is that the CPG category is structurally hostile to the people buying the products. Every layer of the value chain is optimized to take a cut. We refused the whole stack.

The pledge is enforced by the company — not by the brand voice. If the model ever breaks for structural reasons, the brand shuts down rather than convert to a profit-seeking business. That paper trail is part of what we are building.