Buckshot is a mouthwash company with zero profit extraction. Every dollar of revenue goes to community and individual mental health initiatives. No executives. No dividends. No VC.
"The oral care industry generates $7B+ annually in the US alone. Not one dollar of it funds mental health. Until now."The gap we exist to close
Every donation published. Every dollar tracked. Monthly public receipts, not annual press releases.
Clinically formulated. Actually works. We believe people deserve great oral care AND a clear conscience.
Working with NAMI-affiliated community programs and direct-support organizations. Not big national logos for show.
At market price. Better product than the legacy brands. No charity premium.
Ingredients, manufacturing, packaging. That's it. No margins, no overhead.
Every remaining dollar. Distributed to community mental health programs. Monthly.
Big brands use your hygiene routine to fund executive bonuses. Buckshot uses yours to fund mental health.
We're not here to guilt-trip you. We're here because mental health is underfunded, misunderstood, and still carries a stigma that keeps people from getting help. A $7B industry pretends it doesn't exist. We built the company we wanted to see.
This isn't a charity with a product. It's a product company with a conscience. Every bottle of Buckshot you buy funds therapy sessions, crisis lines, peer support programs, and community mental health access.
Not someday. Not eventually. Every single bottle.
Join the waitlist. No spam. No noise. Just the moment we launch —
and what every bottle means for someone who needs it.
You're on the list. We'll be in touch when we launch.
100% nonprofit. 100% of revenue to mental health. Zero founders.
Buckshot is a nonprofit mouthwash brand where every dollar of revenue goes directly to community and individual mental health initiatives. Founded to prove that profit extraction is optional in consumer packaged goods — and that business can be a vehicle for collective care.
Every dollar of net revenue — after the cost of goods, logistics, and legal compliance — is donated. There is no founder salary, no investor return, no brand fee, and no management overhead. The cost structure is set deliberately thin so that what remains is what the mission says it is: money for mental health. We do not retain anything that is not required to keep producing and shipping the product.
Our current partners are NAMI (the National Alliance on Mental Illness), Crisis Text Line, and the Trevor Project. We disburse via a donor-advised fund or as direct grants to the receiving 501(c)(3) so every dollar is traceable end-to-end. The full partner roster, including the work each organization does, lives on the /partners page.
Every grant we issue is filed publicly — Form 990s are available through the fiscal sponsor that receives and disburses the funds, and partner organizations list the grant on their own annual reports. On top of that, we publish a quarterly public impact report at /report that shows totals donated, totals received by each partner org, and the operating numbers behind those totals. Press, partners, and customers can request raw disbursement records at any time.
A for-profit LLC lets us operate with the flexibility of a normal consumer goods company — we can sign contracts, hold inventory, and ship product without the administrative overhead a nonprofit structure requires. The donation covenant is contractual and binding on profits, the founder salary is set to $0 in the operating agreement, and any change to that structure would be a public event. We chose the trade-off in favor of operational speed and the ability to scale, then made up for it by hard-coding the donation mechanic into the company itself.
Roughly $0.55 per bottle covers the cost of goods, logistics, and compliance — ingredients, manufacturing, packaging, freight, and the legal filings required to keep doing this cleanly. That leaves $14.45 per bottle to donate, which is about 96% of the sale price. The $/unit math is on the /product page; $15 is the smallest number that keeps the bottle profitable to make and the donation large enough that the model is meaningful.
There is no exit event. The operating agreement specifies that any acquirer inherits the donation covenant as a binding obligation on the company — not on the founders, not on goodwill, on the company itself. If a future owner refuses, the covenant is enforceable; if the model ever breaks for structural reasons, the brand shuts down rather than convert to a profit-seeking business. There are no shareholders to return money to and no scenario in which the donation stream gets redirected.