Buckshot is a mouthwash company with zero profit extraction. Every dollar of revenue goes to community and individual mental health initiatives. No executives. No dividends. No VC.
"The oral care industry generates $7B+ annually in the US alone. Not one dollar of it funds mental health. Until now."The gap we exist to close
Every donation published. Every dollar tracked. Monthly public receipts, not annual press releases.
Clinically formulated. Actually works. We believe people deserve great oral care AND a clear conscience.
Working with NAMI-affiliated community programs and direct-support organizations. Not big national logos for show.
At market price. Better product than the legacy brands. No charity premium.
Ingredients, manufacturing, packaging. That's it. No margins, no overhead.
Every remaining dollar. Distributed to community mental health programs. Monthly.
Big brands use your hygiene routine to fund executive bonuses. Buckshot uses yours to fund mental health.
We're not here to guilt-trip you. We're here because mental health is underfunded, misunderstood, and still carries a stigma that keeps people from getting help. A $7B industry pretends it doesn't exist. We built the company we wanted to see.
This isn't a charity with a product. It's a product company with a conscience. Every bottle of Buckshot you buy funds therapy sessions, crisis lines, peer support programs, and community mental health access.
Not someday. Not eventually. Every single bottle.
Join the waitlist. No spam. No noise. Just the moment we launch —
and what every bottle means for someone who needs it.
You're on the list. We'll be in touch when we launch.
100% nonprofit. 100% of revenue to mental health. Zero founders.
Founder notes, partner updates, and quiet production updates from the Buckshot team. No marketing. No hype. Just the work.
The founder's case for the 100%-to-cause model: the three organizations every Buckshot dollar reaches, the gap between corporate philanthropy and a legal giving covenant, and a call for other founders to write the same document.
A short note from Jordan on what the 100%-pledge actually means in practice — and why the brand was built to fold before it converts to a profit-seeking business.