Buckshot is a mouthwash company with zero profit extraction. Every dollar of revenue goes to community and individual mental health initiatives. No executives. No dividends. No VC.
"The oral care industry generates $7B+ annually in the US alone. Not one dollar of it funds mental health. Until now."The gap we exist to close
Every donation published. Every dollar tracked. Monthly public receipts, not annual press releases.
Clinically formulated. Actually works. We believe people deserve great oral care AND a clear conscience.
Working with NAMI-affiliated community programs and direct-support organizations. Not big national logos for show.
At market price. Better product than the legacy brands. No charity premium.
Ingredients, manufacturing, packaging. That's it. No margins, no overhead.
Every remaining dollar. Distributed to community mental health programs. Monthly.
Big brands use your hygiene routine to fund executive bonuses. Buckshot uses yours to fund mental health.
We're not here to guilt-trip you. We're here because mental health is underfunded, misunderstood, and still carries a stigma that keeps people from getting help. A $7B industry pretends it doesn't exist. We built the company we wanted to see.
This isn't a charity with a product. It's a product company with a conscience. Every bottle of Buckshot you buy funds therapy sessions, crisis lines, peer support programs, and community mental health access.
Not someday. Not eventually. Every single bottle.
Join the waitlist. No spam. No noise. Just the moment we launch —
and what every bottle means for someone who needs it.
You're on the list. We'll be in touch when we launch.
100% nonprofit. 100% of revenue to mental health. Zero founders.
Independent verified buyers on Amazon. Every bottle they bought, every dollar they spent — 96% goes to mental health.
Every quote below is from a buyer whose purchase was verified by Amazon. Those same dollars — 96% of each sale — flow directly to mental health partners. The reviews exist because people actually bought the product; the donation exists because they did.
Honestly the first mouthwash I've used that doesn't burn. Tastes clean and my breath stays fresh for hours.
Subtle mint, no harshness. I actually look forward to using it twice a day.
Tried a lot of “natural” mouthwashes. This one actually freshens breath without the weird bitter aftertaste.
Worth every penny. My dentist noticed less plaque at my last cleaning.
Bought it on a whim, now it's the only one I'll re-order. The flavor is just right.