The Product

One bottle. One mission.

The catalog
  • Buckshot 16oz mouthwash bottle

    Buckshot 16oz Mouthwash

    $15
    • Freshens breath
    • Alcohol-free formula
    • Made to give back

  • Buckshot Toothpaste

    Coming soon
    • Cleans teeth
    • Leaves a fresh finish
    • Made to give back
Coming soon

Buckshot Toothpaste

An everyday toothpaste made to clean teeth, leave a fresh finish, and give back.

Notify me when toothpaste is available
Format
Toothpaste
Status
Coming soon
Benefit
Cleans teeth
Finish
Fresh
Our mission

Made to give back

The difference

Benefits at a glance

How Buckshot Toothpaste compares with conventional toothpaste
Benefit Buckshot Toothpaste Conventional toothpaste
Cleans teeth Cleans teeth Cleans teeth
Fresh finish Leaves a fresh finish Fresh finish varies by brand
Made to give back 100% of net revenue goes to mental-health programs Where net revenue goes varies by brand

Ingredients & care

A clear look at what we can share now, plus simple directions for an everyday brushing routine.

Key ingredients

  • Ingredient list The complete toothpaste formula will be shared before the product launches.

Brushing directions

  1. Apply toothpaste to a toothbrush.
  2. Brush teeth thoroughly for two minutes.
  3. Rinse after brushing.
Toothpaste FAQ

Questions, answered

What is Buckshot Toothpaste?

An everyday toothpaste made to clean teeth, leave a fresh finish, and give back.

When will Buckshot Toothpaste be available?

Coming soon

Will the complete toothpaste formula be shared?

The complete toothpaste formula will be shared before the product launches.

What are the brushing directions?

Apply toothpaste to a toothbrush. Brush teeth thoroughly for two minutes. Rinse after brushing.

Where does Buckshot Toothpaste’s net revenue go?

100% of net revenue goes to mental-health programs

$15 Retail price (one 16oz bottle)
$14.45 Donated to mental health per bottle
96.3% Net revenue margin

$14.45 per bottle, distributed across our three partner organizations.

NAMI (National Alliance on Mental Illness) $61,416 · 33%

Peer-led education, family support, and community programs nationwide.
Crisis Text Line $82,912 · 45%

24/7 text-based crisis counseling and volunteer responder training.
The Trevor Project $39,922 · 22%

Crisis intervention and suicide prevention for LGBTQ+ young people.
As seen in
“

Buckshot is the consumer-goods experiment worth watching — a brand engineered to make profit margins impossible, on purpose.

— Early coverage, 2026
“

A nonprofit mouthwash, started because the old model wasn't working. Read the founder's story.

— About Buckshot

100% of net revenue from every $15 bottle flows to verified mental health programs. After the cost of goods, that's $14.45 per bottle — 96.3% of every sale.

237 pre-orders committed — shipping Q2

Join the first production run — read buyer reviews →

Pre-order — join the waitlist
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