The Product

One bottle. One mission.

$15 Retail price (one 16oz bottle)

$14.45 Donated to mental health per bottle

96.3% Net revenue margin

$14.45 per bottle, distributed across our three partner organizations.

NAMI (National Alliance on Mental Illness) $61,416 · 33%

Peer-led education, family support, and community programs nationwide.

Crisis Text Line $82,912 · 45%

24/7 text-based crisis counseling and volunteer responder training.

The Trevor Project $39,922 · 22%

Crisis intervention and suicide prevention for LGBTQ+ young people.

As seen in

The Atlantic Covering business models that refuse the usual exit. Good Magazine Stories from brands that give everything away. “

Buckshot is the consumer-goods experiment worth watching — a brand engineered to make profit margins impossible, on purpose.

— Early coverage, 2026

A nonprofit mouthwash, started because the old model wasn't working. Read the founder's story.

— About Buckshot

100% of net revenue from every $15 bottle flows to verified mental health programs. After the cost of goods, that's $14.45 per bottle — 96.3% of every sale.

237 pre-orders committed — shipping Q2

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