Oral care. Redistributed.

Rinse.
All of it
goes to
mental
health.

Buckshot is a mouthwash company with zero profit extraction. Every dollar of revenue goes to community and individual mental health initiatives. No executives. No dividends. No VC.

BUCKSHOT ALL REVENUE TO
MENTAL HEALTH
100% of revenue donated
0 dollars to founders
"The oral care industry generates $7B+ annually in the US alone. Not one dollar of it funds mental health. Until now."
The gap we exist to close
■

Radical Transparency

Every donation published. Every dollar tracked. Monthly public receipts, not annual press releases.

■

Real Product

Clinically formulated. Actually works. We believe people deserve great oral care AND a clear conscience.

■

Grassroots Partners

Working with NAMI-affiliated community programs and direct-support organizations. Not big national logos for show.

The Model

How the money moves

You buy Buckshot

At market price. Better product than the legacy brands. No charity premium.

Production costs covered

Ingredients, manufacturing, packaging. That's it. No margins, no overhead.

100% to mental health

Every remaining dollar. Distributed to community mental health programs. Monthly.

Why We Exist

Big brands use your hygiene routine to fund executive bonuses. Buckshot uses yours to fund mental health.

We're not here to guilt-trip you. We're here because mental health is underfunded, misunderstood, and still carries a stigma that keeps people from getting help. A $7B industry pretends it doesn't exist. We built the company we wanted to see.

This isn't a charity with a product. It's a product company with a conscience. Every bottle of Buckshot you buy funds therapy sessions, crisis lines, peer support programs, and community mental health access.

100% of every dollar, always

Your morning routine
can fund someone's
recovery.

Not someday. Not eventually. Every single bottle.

Buckshot pledges 100% of net revenue to mental health programs in the United States.
Pre-orders opening soon

Be first in line —
mouthwash that gives 100%.

Join the waitlist. No spam. No noise. Just the moment we launch —
and what every bottle means for someone who needs it.

100% nonprofit. 100% of revenue to mental health. Zero founders.

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Why 100%?

The question comes up in every conversation. Why not 95? Why not give generously and keep a cushion? The answer is that rounding down is a choice, and we made a different one.

Every dollar of Buckshot revenue — not profit, revenue — is split across three organizations: the National Alliance on Mental Illness (NAMI), Crisis Text Line, and the Trevor Project. NAMI runs the largest grassroots mental-health advocacy network in the country. Crisis Text Line connects people in crisis to trained counselors, free, over text. The Trevor Project is the leading suicide-prevention organization for LGBTQ+ young people. These are not vanity partnerships; they are the donees, named in the operating agreement.

Most corporate giving programs work on a "1% for good" model or a percentage-of-profit structure where the denominator is engineered by accounting. The actual dollars reaching the cause are a fraction of the headline number. Buckshot is structured the other way: the giving is the headline number. There is no separate marketing budget for the donation; the donation is the marketing budget.

The United States spends roughly $280 billion annually on mental health treatment, yet the gap between need and access has widened over the last decade. Roughly 57 million adults live with a mental illness; fewer than half receive treatment. The three organizations we fund are not solving that gap — they are helping people survive it. That is the appropriate scope of what a consumer brand can honestly claim to do.

The reason 100% is the number and not 95 is not about optics. It is about removing the structural temptation to optimize the giving percentage downward over time. When the ceiling is also the floor, there is no negotiation. The founder takes no salary, holds no equity, and draws no royalty from the brand. The company was incorporated to give, not to grow.

If you run a consumer brand and you are reading this, we are not asking you to replicate the exact model. We are asking you to set a public floor and enforce it with legal structure, not a pledge page. The difference between a donation vow and a donation covenant is the document that exists when things go wrong. Write that document. Then come find us.